Privacy Policy
Purpose of Privacy Notice
Elena Ryazhkina, trading as ERAcupuncture, is an Acupuncturist committed to protecting and respecting your privacy.
The processing of personal data is governed by the General Data Protection Regulation 2016/679 (the GDPR). This legislation will replace current data privacy law, giving more rights to you as an individual and more obligations to organisations holding your personal data.
Please read this GDPR & Privacy Policy carefully, so that you can understand why and how I store and use your data.
One of the rights is a right to be informed, which means I have to give you more information about the way in which I use, share and store your personal information. I have published this privacy notice so you can access this information, along with information about the increased rights you have in relation to the information I hold on you and the legal basis on which I am using it. This privacy notice came into effect on 1st October 2024.
Who am I?
Elena Ryazhkina is the data controller for www.eracupuncture.com. This means I decide how your personal data is processed and for what purposes.
Whose information does this privacy notice apply to?
This privacy notice applies to information I collect from:
Patients
Prospective Patients
Former Patients
Visitors to this website
How do we process your personal data?
I comply with obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access, and disclosure, and by ensuring that appropriate technical measures are in place to protect personal data. I use your personal data for the purposes set out below.
Sections 1 – 15 apply to patients, prospective patients, former patients, and visitors to my clinic:
I use your name, address, telephone number, and email address to make and rearrange appointments. I am unable to send or receive encrypted emails so you should be aware that any emails I send or receive may not be protected in transit. I will also monitor any emails sent to me, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send me is within the bounds of the law.
I use your name, address, telephone number, and email address, only if I have your explicit consent, to send you marketing materials. I am unable to send or receive encrypted emails so you should be aware that any emails I send or receive may not be protected in transit. I will also monitor any emails sent to me, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send me is within the bounds of the law.
Some patients and prospective patients return pre-initial appointment questionnaires or tell me about their medical conditions and medication by email or online enquiry forms. I am unable to send or receive encrypted emails so you should be aware that any emails sent or received may not be protected in transit. I will also monitor any emails sent to me, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send me is within the bounds of the law.
I keep a permanent attendance register which records all appointments for patients attending my clinic to keep a record of when you were treated for tax purposes and to secure potential evidence in the event of a criminal prosecution, civil litigation, insurance claim or complaint to my regulatory body, the British Acupuncture Council.
I may use your date of birth to help identify patients with the same name to avoid mistakes being made as to safe and appropriate treatment, for identification purposes if referring a patient to another health practitioner, and for identification purposes if writing to a registered medical practitioner so that they correctly identify the patient.
I use your presenting complaint and symptoms reported by you for the purposes of making a full traditional diagnosis, formulating treatment strategy, and treatment planning.
I use any relevant medical and family history you have told me for making a full traditional diagnosis, formulating treatment strategy, and treatment planning.
I use your GP’s name and address in the event that I need to contact your GP, including in an emergency, and because it is a mandatory requirement in the British Acupuncture Code of Professional Conduct.
I use my clinical findings about your health and wellbeing for making a full traditional diagnosis, formulating treatment strategy, and treatment planning.
I keep a record of and refer to that record of any treatment given and details of the progress of your case, including reviews of treatment planning to enable us to: review the full traditional diagnosis, treatment strategy, and planning; and to secure evidence in the event of criminal proceedings, civil litigation, an insurance claim, or complaint.
I record and use any information and advice that I have given, especially when referring patients to any other health professional, to help you to receive the most appropriate treatment and to secure evidence in the event of criminal proceedings, civil litigation, an insurance claim, or complaint.
I record any decisions made in conjunction with you to help you to receive the most appropriate treatment and to secure evidence in the event of criminal proceedings, civil litigation, an insurance claim, or complaint.
I keep accident records for any patients, visitors, or staff who are involved in accidents at my clinic in accordance with UK Health and Safety legislation, including the Reporting of Injuries, Diseases, and Dangerous Occurrences Regulations (RIDDOR) to comply with the law and to secure evidence in the event of criminal proceedings, civil litigation, an insurance claim, or complaint.
In the event of an adverse incident occurring to any of my patients, I report the matter to the British Acupuncture Council and to my insurance company to enable the insurance company to deal with any potential claims and to help the British Acupuncture Council to develop its safe practice guidelines, as well as providing research data and information for the BAcC’s insurers and other interested parties.
Where relevant, I maintain records of the patient’s consent to treatment, or the consent of their next-of-kin in order to be able to prove that the patient (and/or parent/guardian/next of kin) has given informed consent to treatment to secure evidence in the event of a civil claim, criminal prosecution, insurance claim, or complaint.
Section 16 applies to those who complain about our services:
16. When I receive a complaint from a person, I make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.
I will only use the personal information I collect to process the complaint and to check on the level of service I provide. I usually have to disclose the complainant’s identity to whoever the complaint is about. If a complainant doesn’t want information identifying him or her to be disclosed, I will try to respect that. However, it may not be possible to handle a complaint on an anonymous basis. I may need to provide personal information collected and processed in relation to complaints to the British Acupuncture Council or my insurance company.
I will keep personal information contained in complaint files in line with my retention policy. This means that information relating to a complaint will be retained for two years from closure. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.
Similarly, where enquiries are submitted to me, I will only use the information supplied to me to deal with the enquiry and any subsequent issues and to check on the level of service I provide.
Sections 17 – 21 apply to my website users:
17. When someone visits my website, I use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. I do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. I do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If I do want to collect personally identifiable information through my website, I will be upfront about this. I will make it clear when I collect personal information and will explain what I intend to do with it.
18. I use website cookies to improve the user experience of my website by enabling my website to ‘remember’ users, either for the duration of their visit – using a ‘session cookie’ – or for repeat visits – using a ‘persistent cookie’.
19. My website is powered by Cliniko software. Search queries and results are logged anonymously to help me improve my website and search functionality. No user-specific data is collected by me or any third party.
20. I use third-party services, Cliniko, to help maintain the security and performance of my website. To deliver this service, it processes the IP addresses of visitors to my website.
21. I use a third-party service, Cliniko, to host my websites. This site is hosted and run by Cliniko. I use a standard Cliniko service to collect anonymous information about users’ activity on the site, for example, the number of users viewing pages on the site, to monitor and report on the effectiveness of the site and help us improve it.
Sharing your personal data:
Your personal data will be treated as strictly confidential, and will be shared:
with named third parties with your explicit consent;
with the relevant authority such as the police or a court, if necessary for compliance with a
legal obligation to which we are subject, e.g., a court order;
with your doctor or the police if necessary to protect your or another person’s life;
with the police or a local authority for the purpose of safeguarding children or vulnerable adults; or with my regulatory body, the British Acupuncture Council, or my insurance company in the event of a complaint or insurance claim being brought against me; or my solicitor in the event of any investigation or legal proceedings being brought against me.
For further details about the situations when information about you might be shared please see the Information Commissioner’s website at https://ico.org.uk/for-the-public/personal- information/sharing-my-info/.
How long do I keep your personal data?
I keep patient records for a minimum period of 7 years in accordance with the British Acupuncture Code of Professional Conduct. For minors, records are kept until they turn 25. After this period, you can ask that I delete your records if you wish. You may do this by contacting me at hello@eracupuncture.com. Should I not be requested to delete your records, these may be retained indefinitely in order for us to provide a better service at a later date without having to collect personal data again.
Your rights and your personal data:
Unless subject to an exemption under the GDPR, you have certain rights with respect to your personal data as set out below:
The right to request a copy of your personal data which I hold about you.
The right to request that I correct any personal data if it is found to be inaccurate or out of date.
The right to request your personal data is erased where it is no longer necessary for me to retain such data.
The right to withdraw your consent to the processing at any time. This right does not apply where I am processing information using a lawful purpose other than consent.
The right to request that I provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability). This right only applies where the processing is based on consent or is necessary for the performance of a contract with you and in either case, we are processing the data by automated means.
The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing.
The right to object to the processing of personal data. This right only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics.
The right to be informed if your data is lost. I shall also inform the Information Commissioner’s Office in accordance with the time limits in the GDPR.
The right to lodge a complaint with the Information Commissioner’s Office.
For further details about these rights please see the Information Commissioner’s website at https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly/.
Further processing:
If I wish to use your personal data for a new purpose not covered by this Privacy Notice, then I will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, I will seek your prior consent to the new processing.
Contact Details:
To exercise all relevant rights, queries, or complaints, please contact me in the first instance at: Elena Ryazhkina - elena@eracupuncture.com
You can contact the Information Commissioner’s Office on 0303 123 1113 or via email at https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.